BMW: We’re One Of The Few Remaining Global Car Manufacturers
The company's product chief explains most automakers have a regional focus whereas BMW has a global strategy by offering everything a customer could ever want.
The company's product chief explains most automakers have a regional focus whereas BMW has a global strategy by offering everything a customer could ever want.
The luxury brand believes there's not enough demand in North America to warrant selling LWB models.
BMW's Head of Production walked us through the Munich plant's Neue Klasse transformation, confirmed the new i3 launches there first, and made no secret of what he thinks the EU is getting wrong on industrial policy.
BMW isn't saying no to an even bigger SUV, but it's not saying yes either. For now, the luxobarge remains under consideration.
ADVERTISEMENT
BMW tells us the new i3 Sedan is going to be assembled at the San Luis Potosí plant from 2028. Meanwhile, the iX3 SUV will be built there from next year.
BMW is open to selling the new i3 wagon alongside a 3 Series-badged version with conventional drivetrains.
BMW's product boss confirms the i3 will serve as a successor to the i4, but that might not be the whole story.
BMW's product chief says an electric sports car is "not unlikely" — and with a capable platform already in place, the only real question is timing.
Fresh renders imagine the confirmed 3 Series Touring with the i3's bold face and full-width taillights from Neue Klasse.
BMW i3 vs Vision Neue Klasse photo comparison shows how much changed from concept to production.
BMW i3 configurator preview reveals new colors and interior upholstery options.