BMW looking to shift strategies to stay relevant in a digital age
With the increased focus on technology in this digital age, BMW must shift its business strategies to stay on top of the luxury car segment.
Latest BMW News
BMW CEO says updated i3 with increased battery capacity will arrive this year
By the end of 2016, the Group's electric vehicle portfolio will be expanded to include a BMW i3 that features increased battery capacity and additional range.
BMW confirms i8 Spyder for 2018
Harald Krüger, Chairman of the Board of Management of BMW AG, confirmed today that the BMW i8 Spyder will arrive in 2018.
BMW F83 M4 Convertible Gets Performance And Visual Modifications
With Spring fast approaching, convertibles are preparing for the lovely open-top experience that many of their owners enjoy. But some...
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Video: The New BMW M6 GT3 Given A Workout In Australia
A BMW M6 GT3 is given its first taste of racing in Australia, thanks to BMW Team SRM drivers Steve Richards and Max Twigg
2016 BMW M2 – Top speed acceleration and sound
Auto Bild takes the new BMW M2 on the Autobahn to test its top speed acceleration.
New photos of the AC Schnitzer BMW X6 Falcon
Earlier this month, German tuning shop AC Schnitzer revealed a new tuning project based on the BMW F16 X6. The...
Is the Acura NSX the new hybrid supercar benchmark?
Up until now, the BMW i8 has been in a class of one. Sure, cars like the Porsche 918, McLaren...
BMW Team RLL uses Pennzoil Ultra Platinum with PurePlus Technology
In 2015, Pennzoil became the Premium Technology Partner for BMW Motorsport. BMW Team RLL used Pennzoil Ultra Platinum with PurePlus Technology
Which new BMW are you most excited to drive in 2016?
BMW fans have an exciting 2016 ahead of them, as there will be several new BMWs that will be debuting this...
BMW Motorrad Scores Big in MOTORRAD Magazine’s ‘Motorcycle of the Year’
With wins in five categories, two second place wins and three in third place, BMW Motorrad is quite pleased with the results.
