With the new BMW Museum App, the BMW Museum in Munich is presenting its vision for the future of self-guided, interactive tours through the history of “sheer driving pleasure”. For the first time, this app…
At the 2016 Geneva Motor Show 2016, the BMW 6 Series clearly stood in the shadow of new products such as the M760Li or the sporty M2. Yet, its elegance grabbed the attention of my…
If you watch Formula One, you’d know that most of the cars are painted in drab black and grey liveries. The reason for this is that most racing teams want to exude a premium feel…
Later this year, BMW’s i3 electric car will receive a technology facelift. But that’s not all BMW has in store for the i3. On the roadmap presented by BMW Chief Harald Krueger, we’ve noticed a…
BMW takes the risk factor to the next level with director Alessandro Pacciani. To show off the capabilities of its M4 coupe, BMW released a video showcasing the 430 HP beast handling prowess as it…
Even though BMW is aggressively working on self-driving cars, its executives believe “large-scale” production of those cars remains a ways off. “We believe that, at the moment, the technical and social challenges involved are still…
At the moment, BMW is heavily investing in its future, as it prepares for a heavy dose of digitalization and automation throughout the auto industry. BMW is currently in the process of developing a new i…
With BMW’s focus now shifting to technology, alternative fuel and connectivity, you can imagine BMW’s need for a new i Division product. The i Division helped BMW break through into the world of alternative fuel…
March 16th marks a big day in BMW’s historical calendar. At the Annual Accounts Press Conference, BMW announced their future plans extending past 2020 which includes a shift towards digital, premium products and services for…
It’s no secret that the automobile is becoming more of a digital tool than an analog tool in this day and age. Connectivity, autonomy and efficiency have all trumped performance, comfort and style in today’s…
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