Inside BMW’s Design Shift: What Adrian van Hooydonk Revealed in California
BMW explains how its design team is adapting to new tools, digital interfaces, and customer expectations as it enters the Neue Klasse era.
BMW explains how its design team is adapting to new tools, digital interfaces, and customer expectations as it enters the Neue Klasse era.
COVID-19 forced BMW and MINI to rethink how they built and sold cars, sparking major changes in factories, offices, and digital retail that still shape the brands today.
The digital exercise takes after the latest spy photos of camouflaged G50 prototypes.
The M CEO justifies the decision not to bulk up the rear doors and align them with the fenders.
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Multiple prototypes were caught testing in Tenerife, where BMW also brought an electric X3 M.
BMW went through the trouble of applying camouflage but some of the upgrades are clearly visible.
BMW’s all-new 2026 X3 30 shows how good “average” can be — practical, refined, and impressively efficient without losing the BMW driving feel.
Novitec's SPOFEC tuning arm dedicated to all things RR works its magic on the electric coupe.
Stunning images from the Westfjords show the MINI Countryman SE ALL4 tackle a notoriously difficult unpaved road.
Bavaria's smallest SUV earns a special edition that blacks out all the things.
Only 311 BMW 328i Baur Topcabriolets were ever made, blending sedan practicality with open-air driving in one of the rarest and most unusual conversions.