Models

BMW first to launch try before you buy Snapchat filter

BMW first to launch try before you buy Snapchat filter

BMW goes fully digital in their purchase funnel. According to The Drum, BMW is the first brand to use Snapchat’s new AR ‘augmented trial’ Lens which lets customers visualize how products look in the real…

BMW M testing prototype cars powered by hybrid powertrain

2018 BMW M5 to Start at $102,600

2018 BMW M5 to Start at $102,600

The new BMW M5 is getting ready to hit the streets and interested customers are preparing the checkbook for BMW’s first all-wheel drive M5. According to a dealer bulletin, the new F90 M5 will start…