BMW i

Earlier this year, at the Geneva Motor Show, the BMW Group’s CEO, Mr. Harald Kruger, confirmed the name of the upcoming full EV model in the works in BMW’s Munich HQ: BMW i4. The car…

When the BMW i sub-brand was set up, the BMW Group knew that it needed a holistic approach, one that would take into consideration every side of the business, not just tailpipe emissions. Therefore, the…

At the annual Accounts Press Conference in Munich, BMW has unveiled some of its plans for the rest of the year, as well as its longer term strategy until 2025. Harald Krüger, Chairman of the…

Yet another step towards fully autonomous driving was taken today by BMW as the company announced a new investment in a tech company which will help them out in developing their upcoming models. BMW i…

It seems that the race to beat Tesla at the uber-fast electric sedan-game is on. Porsche was the first to the start line, with its stunning Mission E concept awhile back. Then BMW debuted its…

Starting on March 23, the BMW Museum will be hosting a new, temporary exhibition, dubbed “BMW i. Visionary Mobility.” focusing on the BMW i sub-brand and the BMW i3 and i8 models. The aim of…

I recently spoke with you about my autocross experience with the BMW i3S. It was during BMW’s recent Test Fest, where we were able to sample many new BMWs. Obviously, we weren’t the only publication…

Costco Wholesale Corporation is now offering a $10,000 purchase incentive for a 2017 or 2018 BMW i3. Not only can you get the purchase incentive, but it’s also valid with financing deals. If you lease,…

I remember driving the BMW i3 for the very first time. Like a child, I saw the opportunity to take an extended weekend test drive for the BMW i3, which was for potential customers only,…

Almost casually, BMW CEO Harald Krüger confirms the name of the next i-model – the BMW i4. Ahead of its press conference today at the 2018 Geneva Motor Show, the BMW chief talked about the…