MINI
It was MINI’s first appearance as the official partner of the Warner Music Group Grammy after party held in Hollywood February 10, 2013 following the 55th Annual Grammy Awards. Staples Center in downtown Los Angeles…
Horatiu Boeriu / February 16, 2013
MINI
Driving fun will always be a MINI forte; its agile handling – aka “go-kart feeling” – has long been a hallmark of its character. Sophisticated powertrain and chassis technology ensure that every model in the…
Horatiu Boeriu / January 31, 2013
MINI
I had an absolutely brilliant time behind the wheel of a prototype JCW Countryman on snowy Austrian alpine roads last winter. The first-ever all-wheel-drive John Cooper Works was a blast to drive as it dug…
Shawn Molnar / January 26, 2013
MINI
What a pleasure it is to set eyes upon – nay, to sit in MINI’s all-new JCW GP sports car. This, friends, is the stuff legends are born of. You couldn’t buy a more honest,…
Shawn Molnar / January 26, 2013
MINI
The MINI Clubman Bond Street & MINI Clubman Hyde Park
by Horatiu Boeriu / Date: January 24, 2013
MINI
The cross-media “Design with Bite” launch campaign for the new MINI Paceman is now underway with three online videos that provide an initial foretaste of the print, TV and web elements to follow. MINI embodies…
Horatiu Boeriu / January 21, 2013
MINI
The British premium small car manufacturer MINI can look back on an eventful year marked by new sales records, successful model launches and expansion into new markets worldwide. 2012 once again served up a wealth…
Horatiu Boeriu / January 11, 2013
MINI
The MINI John Cooper Works Paceman combines mouthwatering sporting flair and inimitable style to introduce a new dimension in driving fun to the premium compact segment. Its race-bred powertrain and chassis technology create a recipe…
Horatiu Boeriu / December 12, 2012
MINI
The MINI Paceman is breathing new life into the premium compact segment as the first Sports Activity Coupé in its class. The latest MINI model is set to celebrate its North American premiere in the…
Horatiu Boeriu / November 24, 2012
MINI
Countdown on for the Dakar Rally 2013 – Champions perfectly equipped to defend their title with the MINI ALL4 Racing, 2012 winner Stéphane Peterhansel and Original MINI Accessories. Preparations are running at full speed as…
Horatiu Boeriu / November 22, 2012
MINI
The MINI John Cooper Works GP is the latest incarnation of a racing heritage that dates back more than 50 years, to when the legendary sports car designer John Cooper developed a version of the…
Horatiu Boeriu / November 11, 2012