MINI

MINI continues to expand its all-wheel-drive range

MINI continues to expand its all-wheel-drive range

Driving fun will always be a MINI forte; its agile handling – aka “go-kart feeling” – has long been a hallmark of its character. Sophisticated powertrain and chassis technology ensure that every model in the…

2013 NAIAS: MINI's JCW GP Makes a Detroit Cameo

2013 NAIAS: MINI’s JCW GP Makes a Detroit Cameo

What a pleasure it is to set eyes upon – nay, to sit in MINI’s all-new JCW GP sports car. This, friends, is the stuff legends are born of. You couldn’t buy a more honest,…

The MINI Clubman Bond Street & MINI Clubman Hyde Park

MINI Paceman “Design with Bite” campaign

The cross-media “Design with Bite” launch campaign for the new MINI Paceman is now underway with three online videos that provide an initial foretaste of the print, TV and web elements to follow. MINI embodies…

World Premiere: MINI John Cooper Works Paceman

World Premiere: MINI John Cooper Works Paceman

The MINI John Cooper Works Paceman combines mouthwatering sporting flair and inimitable style to introduce a new dimension in driving fun to the premium compact segment. Its race-bred powertrain and chassis technology create a recipe…

MINI at the Los Angeles Auto Show 2012

MINI at the Los Angeles Auto Show 2012

The MINI Paceman is breathing new life into the premium compact segment as the first Sports Activity Coupé in its class. The latest MINI model is set to celebrate its North American premiere in the…

MINI Countryman service vehicle for Dakar

MINI Countryman service vehicle for Dakar

Countdown on for the Dakar Rally 2013 – Champions perfectly equipped to defend their title with the MINI ALL4 Racing, 2012 winner Stéphane Peterhansel and Original MINI Accessories. Preparations are running at full speed as…

New Photos: The MINI John Cooper Works GP

New Photos: The MINI John Cooper Works GP

The MINI John Cooper Works GP is the latest incarnation of a racing heritage that dates back more than 50 years, to when the legendary sports car designer John Cooper developed a version of the…