MINI

What a pleasure it is to set eyes upon – nay, to sit in MINI’s all-new JCW GP sports car. This, friends, is the stuff legends are born of. You couldn’t buy a more honest,…

While fashion statements come and go, authentic style is here for the duration. As a one-off in the premium small car segment, the MINI has cemented its place in the street scene of modern cities…

The cross-media “Design with Bite” launch campaign for the new MINI Paceman is now underway with three online videos that provide an initial foretaste of the print, TV and web elements to follow. MINI embodies…

The British premium small car manufacturer MINI can look back on an eventful year marked by new sales records, successful model launches and expansion into new markets worldwide. 2012 once again served up a wealth…

The MINI Paceman is breathing new life into the premium compact segment as the first Sports Activity Coupé in its class. The latest MINI model is set to celebrate its North American premiere in the…

Countdown on for the Dakar Rally 2013 – Champions perfectly equipped to defend their title with the MINI ALL4 Racing, 2012 winner Stéphane Peterhansel and Original MINI Accessories. Preparations are running at full speed as…

The MINI John Cooper Works GP is the latest incarnation of a racing heritage that dates back more than 50 years, to when the legendary sports car designer John Cooper developed a version of the…

The MINI brand is once again combining the expansion of its model range with a foray into a new vehicle class. Indeed, the MINI Paceman is the first Sports Activity Coupé in the premium small…

In the two years since its launch onto the world’s car markets, the MINI Countryman has developed into a driving force behind the continuing growth of the brand. The transference of hallmark MINI qualities and…

Back in June, we reported that BMW is considering building the next generation MINI at the Nedcar plant in Netherlands. On Monday, the reports are finally confirmed. Dutch company VDL signed a deal to take…