John Cooper Works now launches the second top athlete of the new model generation – the new MINI John Cooper Works Convertible. The premium convertible invites racing fans to enjoy extreme driving fun in a…
We recently spoke about MINI sharing platforms with BMW and how the British marquee is a lot more important to BMW than many may think. It’s true that MINI is incredibly important to BMW and that MINI’s…
When BMW first purchased the famous British marquee, MINI, there wasn’t much of an impact on either brand right away. MINI still produced cars that felt very typical of its brand heritage and there was…
After a five-year hiatus, BMW’s MINI brand is making comeback at this year’s Super Bowl. The British marque will run a commercial in the third quarter of Super Bowl 50, making this the second MINI…
BMW of North America, LLC (BMW NA) today announced it has entered into a Consent Order with the National Highway Traffic Safety Administration (NHTSA) which resolves issues raised in NHTSA’s Special Order issued to BMW…
Probably the largest criticism toward the previous generation MINI Clubman was its general lack of practicality, despite the fact that it was marketed as the more practical MINI. It had strange a rear door that…
After its debut in Tokyo and LA, the new MINI F57 Cabrio lands in the BMW Welt in Munich glowing in a new exterior color – Caribbean Aqua – which will initially be available exclusively…
Just like its little brother, the new MINI Clubman F54 was rated by the Euro NCAP with four out of five stars. The Clubman has been tested according to the 2015 crash test regulations have…
MINI is launching a new limited edition Countryman in the UK, the MINI Countryman Special Edition. The MINI Countryman Special Edition has been developed by the manufacturer’s Special Order program, set up to allow customers…
In the midst of the VW diesel scandal, BMW is accelerating the development of the electric sub-brand. BMW Chief Executive Harald Krüger sees Google, Tesla and Apple as future rivals, compared to traditional brands, like…
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