MINI

Today the employees of the British MINI plant in Oxford are looking back to the 26th of April 2001. A new era began exactly 15 years ago at the Oxford production site, which was steeped…

The MINI Clubman is, without a doubt, the largest MINI ever made and one that’s supposed to open new doors for the brand. Recent sales figures show the Clubman being successful and will likely contribute…

BMW Group is getting even more serious about car sharing and sustainable mobility. According to Peter Schwarzenbauer, the BMW executive who oversees, the British brand is planning a service to help its customer make money…

This year, at the Salone del Mobile in Milan, MINI brought out an exhibit which focuses on the creative use of space, something the British brand knows a thing or two about. After all, its…

When it comes to hardcore MINIs, it doesn’t get better than driving a MINI Challenge JCW. The track-only Challenge JCW was recently nominated by EVO for the Track Car of the Year award and today,…

Being known for one iconic model could be a good thing but then again, it may also be bad for business. That’s what MINI is claiming these days, as the company is trying to improve…

Competition in the sub-compact car segment is getting more and more intense, with great competitors coming from all sorts of different brands. MINI, being one of the original sub-compact makers, is obviously the litmus test…

MINI UK just released a short film featuring the new MINI Convertible and it couldn’t be any closer in concept to the iconic Bill Murray flick – “The Groundhog Day”. The main character learns the…

The new MINI Convertible is now available for orders throughout the US and among many new features, it comes with a pretty cool one – The Rain Warner App. Back in 2014 when the new…

During the Super Bowl, MINI started a new campaign called ‘Defy Labels’ to reinvent itself and appeal to a new demographic. The ads featured celebrities such as Serena Williams and US soccer star Abby Wambach…