Lifestyle
BMW i stands for inspiring design, pioneering mobility, and an understanding of premium that defines itself strongly by sustainability. The new BMW i collection continues with this approach and provides functional products made with sustainable…
Horatiu Boeriu / May 4, 2015
Lifestyle
Last fall, BMW and Soho House announced a global partnership across all of twelve properties in Europe and North America. As Soho House Group’s global automotive partner, BMW i was engaged to provide i3 electric…
Horatiu Boeriu / May 1, 2015
BMW i
BMW is pressing its claim to automotive brand leadership in the world of mobile vehicle connectivity through its BMW ConnectedDrive technology. As the BMW i Remote app confirms, nowhere else is the link-up of driver,…
Horatiu Boeriu / April 24, 2015
Lifestyle
BMW is complimenting its bicycle collection in spring 2015 with the presentation of a colorful tribute to the BMW M automobiles: a limited special edition BMW Cruise M-Bike. The characteristic Austin Yellow Metallic of the…
Horatiu Boeriu / April 12, 2015
Lifestyle
Apple Watch has immense potential for car applications
by Nico DeMattia / Date: April 10, 2015
BMW i
Apple’s Watch is set to debut by the end of April, and available for it will be BMW’s i Remote app. BMW’s app has been available since January on both Apple and Android smartphones, as…
Nico DeMattia / March 24, 2015
Lifestyle
With origins dating back to the late 1800s, BALL watches were originally designed to to meet the rigors of working on the American railroad network. Due to the high demand for timekeeping accuracy amongst railroad…
Nico DeMattia / March 21, 2015
Lifestyle
Driving gloves are an interesting article of clothing. Watch almost any old-school movie with a car chase and the Baddie will almost always be wearing driving gloves. They look incredibly cool in the movie and…
Nico DeMattia / March 16, 2015
Lifestyle
Every year, the BMW M Festival takes place at the legendary Nurburgring race track. The largest M Festival in the world is hosted around the 24 Hours of Nurburgring race which brings together 90 teams,…
Horatiu Boeriu / March 11, 2015
Lifestyle
In this new episode of Watches & Cars, we’ll be looking once again at some of our favorite watches for race drivers. In 1971, a movie called Le Mans was released and it starred some…
Nico DeMattia / March 7, 2015
Lifestyle
BMW and GoPro announced a partnership at the launch of the new BMW M3 and M4. A BMW OEM mount for GoPro appeared in the Electronik Teile Katalog
Horatiu Boeriu / March 2, 2015