Last fall, BMW and Soho House announced a global partnership across all of twelve properties in Europe and North America. As Soho House Group’s global automotive partner, BMW i was engaged to provide i3 electric…
BMW is pressing its claim to automotive brand leadership in the world of mobile vehicle connectivity through its BMW ConnectedDrive technology. As the BMW i Remote app confirms, nowhere else is the link-up of driver,…
BMW is complimenting its bicycle collection in spring 2015 with the presentation of a colorful tribute to the BMW M automobiles: a limited special edition BMW Cruise M-Bike. The characteristic Austin Yellow Metallic of the…
Since Steve Job’s passing, Apple has been in a bit of a creative rut. Not releasing a new piece of hardware into a new market since. However, that’s about to change, under the helm of…
With origins dating back to the late 1800s, BALL watches were originally designed to to meet the rigors of working on the American railroad network. Due to the high demand for timekeeping accuracy amongst railroad…
Driving gloves are an interesting article of clothing. Watch almost any old-school movie with a car chase and the Baddie will almost always be wearing driving gloves. They look incredibly cool in the movie and…
Every year, the BMW M Festival takes place at the legendary Nurburgring race track. The largest M Festival in the world is hosted around the 24 Hours of Nurburgring race which brings together 90 teams,…
In this new episode of Watches & Cars, we’ll be looking once again at some of our favorite watches for race drivers. In 1971, a movie called Le Mans was released and it starred some…
BMW and GoPro announced a partnership at the launch of the new BMW M3 and M4. A BMW OEM mount for GoPro appeared in the Electronik Teile Katalog
BMW and PUMA have had a strong partnership since 2012 which includes apparel and sportswear, motorsport sponsorship, and event co-production. This years sportswear collaboration has produced a range of apparel from sneakers to jackets and…
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