Lifestyle

Watches & Cars: Tudor Grantour Flyback

BMW, a proud sponsor of Paris Photo LA

BMW, a proud sponsor of Paris Photo LA

Paris Photo Los Angeles just celebrated its third US edition with thousands of visitors (more exactly 20,000) and celebrities visiting the art fair at the Paramount Pictures Studios. The three-day event lured stars like Jamie…

The BMW i Collection

The BMW i Collection

BMW i stands for inspiring design, pioneering mobility, and an understanding of premium that defines itself strongly by sustainability. The new BMW i collection continues with this approach and provides functional products made with sustainable…

The Story Behind the BMW - Soho House Partnership

The Story Behind the BMW – Soho House Partnership

Last fall, BMW and Soho House announced a global partnership across all of twelve properties in Europe and North America. As Soho House Group’s global automotive partner, BMW i was engaged to provide i3 electric…

The BMW Cruise M-Bike Limited Edition

The BMW Cruise M-Bike Limited Edition

BMW is complimenting its bicycle collection in spring 2015 with the presentation of a colorful tribute to the BMW M automobiles: a limited special edition BMW Cruise M-Bike. The characteristic Austin Yellow Metallic of the…