In the lengthy press release issued yesterday by BMW around the 25th anniversary of the BMW Forschung und Technik GmbH, one important innovation sneaked in and missed it the first time: BMW narrow-passage assistant, a…
Debadging is something of an anomaly in the car world. Europeans love it, Americans, for the most part, don’t get it. For those unaware, debadging a car translates in car nerd talk to the removal…
The BMW Group has received a major order from the American law enforcement vehicle manufacturer, Carbon Motors Corp., to supply more than 240,000 diesel engines. Ian Robertson, member of the Board of Management of BMW…
BMW was present at the 2010 Amelia Island Concours d’Elegance at the scenic Amelia Island, one of the most Northerneastern points in Florida. The Concours at Amelia Island is prestigious event held to showcase classic…
“Joy is BMW” – one of the recent marketing slogans coming from BMW and at the same time, a very controversial one. For years BMW North America has been defining their vehicles as the “Ultimate…
MINI’s marketing machine is at work again. Known for their unique, personal approach with their marketing campaigns, MINI launches a new interesting challenge for all the fans around the world. “In keeping with the brand’s…
It was dark, humid, and overcast when I started the day at 6AM in Sebring, Florida. However, by the time I was showered and dressed at 6:45AM I could already hear the roar of…
Autocar reports that BMW will produce a FWD platform to battle the Audi A1 and Mercedes ForFour in the premium small car segment. In the article, they claim Norbert Reithofer as a source of information…
At the Geneva Motor Show, BMWBLOG had the opportunity to sit down with BMW’s Head of Interior Design, Marc Girard. Girard has worked as a designer for the BMW Group for 16 years now and…
Along with the 3 Series Convertible LCI, the refreshed BMW 3er Coupe made its debut this week at the Geneva Motor Show. The changes are similar to the Convertible, the headlights now feature corona rings…
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