Interesting

BMW is launching their first Social Commerce Pilot through the UK Facebook page of the brand. The company is offering a limited edition BMW Key2Joy. The unique offer runs for limited time only through BMW Facebook,…

It has been three months since I took re-delivery of my BMW 1M after the exciting European Delivery trip. After a short venture with the “baby-M” in New York City, I decided to bring it…

I have to take back everything I’ve ever said about electric vehicles. Being the hardcore BMW enthusiast that I am, I was skeptical about anything EV, even a model wearing the famous Roundel. Just a…

BMW of North America today announced the 2012 M3 Competition Edition featuring Frozen Silver exterior paint and other enhancements. To honor the 40 years since the founding of BMW M in 1972, production for the…

MINI Roadster – The World Premiere MINI is pushing ahead with the rigorous expansion of its model family. The latest addition to the range is the MINI Roadster, the sixth model in the brand’s current…

IND, the Chicago-based tuner shop, unveils their latest addition to the portfolio of BMW projects: Green Hell BMW M3 Coupe, an update to the last year’s model. As always, IND takes the time to tell…

At the close of the inaugural BMW Guggenheim Lab in New York City on October 16, Richard Armstrong, Director of the Solomon R. Guggenheim Museum and Foundation, and Frank-Peter Arndt, Member of the Board of…

Eisenach, Germany – Eisenach is at the heart of the German Federal Republic. It is dead center on the map. The Wartburg castle dominates the hillside on the southwest corner of town while the defunct…

The magazine numbers are in. In the December issue of Car and Driver, the US magazine reports that the new BMW M5 ran 0-60 mph in 3.7 seconds. From 0 to 100 mph, the M5…

I find this topic electrifying, literally. Given the rich history of M cars powered strictly by internal combustion engines, just the notion of an electric M car is sure to cause sparks. We, as humans,…