Interesting

Head-Up Display 2.0 - Augmented Reality

Head-Up Display 2.0 – Augmented Reality

In 2004, BMW was the first automotive manufacturer to use a color Head-Up Display which projected driving-related information directly in the driver’s line of sight. The next generation Head-Up display arrived in 2011 and featured…

Thoughts on the Passing of Steve Jobs

Thoughts on the Passing of Steve Jobs

I found out about the passing of Steve Jobs on Twitter yesterday evening, the 5th of October, and noticed the immediate outpouring of eulogies; I am hesitant to add my meager contribution to them. I have been around…

World Premiere: BMW ActiveHybrid 5

A Motorsport Pilgrimage

IND-Distribution takes us on their journey to Germany and shares with all of us some unique and exciting photos from Eisenmann factory and the Nurburgring. “For most people of faith a yearly pilgrimage is the…

Column: The M brand is special after all

Column: The M brand is special after all

For the skeptics in the group that feel BMW is watering down the M brand, the company has announced a special center program to promote and differentiate M brand vehicles in showrooms. The program is…