Interesting

What is the potential for self-driving cars?

There’s been no shortage of discussion involving self-driving cars, lately. Ever since Tesla debuted its Autopilot system, the whole idea of autonomous driving has become even more real than we could have previously imagined. BMW,…

Expansion: History of BMW - Part 3

Expansion: History of BMW – Part 3

On the southeast edge of Eisenach, Germany, there is a steep hill. On top of that hill sits a fortification, a castle. It is not one of those popular fairy tale castles like Neuschwanstein in…

BMW Race Car Driver shares great racing stories

Can BMW Fend Off The Charge of the Tesla Model 3? – PART 1

We’ve all seen upcoming products being described with buzzwords like “revolutionary” and “disruptive” that later translate into something much less successful after the public actually gets a chance to experience them. I can remember the…

Alex Zanardi Wins Rome Marathon, Sets New Record

The legendary Alex Zanardi is currently one of BMW’s Brand Ambassadors, after competing in BMW cars for the better half of his driving career. The 49-year-old managed to win and set a new race record…