BMW had previously teamed up with Chinese tech giant Baidu to develop autonomous car technology. However, according to both companies, the two have split over differences in opinion. According to BMW Chine CEO Olaf Kastner, “We…
BMW has been working hard to reduce emissions in all steps of the manufacturing process of a car, not only in the final product. For example, for the BMW i models, the Leipzig plant uses…
BMW introduced the carbon-ceramic brakes with the current-generation M6 in 2012. The brakes were supplied by Brembo, which caters to an array of brands in the automotive sector- from the Mercedes’ F1 outfit to Pagani…
BMW is currently rolling out a complex marketing effort to try and get people back into dealerships for more than just maintenance. Therefore, BMW has launched a series of videos on Youtube showcasing to potential…
As 2016 rolled by, the automotive world was enthralled by the celebrations set up by BMW to mark their 100th anniversary. Even age-old rivals chipped in, wishing the Munich-based company a happy anniversary as well…
Next year, the Concorso d’Eleganza Villa d’Este will continue to take place in the last weekend of May, on the shores of Lake Como in Northern Italy. However, for the 2017 edition, the organizers have…
One of the best experiences a BMW enthusiast can go through in his life is going to the BMW Welt to pick up his brand new car. For US customers this is known as ‘European…
The automotive company known today as BMW has its roots in three different manufacturing companies that merged in the early 20th century. Although BMW spent its time during the two world wars producing motorcycles, aircraft…
Earlier today people on Facebook had the chance to witness history in the making. OK, maybe we’re a bit overexcited but in all fairness, a new world record was set today on the Nurburgring and…
Despite being the most valuable luxury car brand in the world and having built a reputation with taglines like “Sheer Driving Pleasure” and the “Ultimate Driving Machine”, it’s a bit ironic that BMW doesn’t sell…
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