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Best Starter BMW?

In a recent article about the new BMW X5 taking down the even newer Volvo XC90 and Range Rover Sport, many BMW fans who frequent this site felt a sense of pride for their favorite…

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What kind of BMW do you like most?

BMW, the brand known for being the Ultimate Driving Machine, doesn’t only provide a singular driving experience. BMW has several different cars that provide different driving experiences. The M3 is a hardcore performance car with…

BMW and PUMA create the ultimate racing suit

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2015 Pebble Beach: Koenigsegg One:1 courtesy of Michelin

Earlier today, as a presenting sponsor of three top events scheduled about the scenic California peninsula, Michelin brought the scarcely seen high-performance Koenigsegg One:1 from Sweden to the Laguna Seca race track. Introduced at the…

BMW’s Alphabet had a little bit of fun with Google

Google is now the largest subsidiary corporation of Alphabet, the newly established holding company that manages Google and all the other assets. The official URL for the Alphabet website is abc.xyz because Alphabet.com is owned…

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BMW uses digitalization to improve processes in production

The BMW Group continuously optimizes production processes at the BMW Group plants, drawing on the opportunities arising from digitalization. Complex processes in production can be made even more efficient by applying new technologies. For the…