Not only competitors have congratulated BMW on its 100th birthday, but also others, like advertising agency MAYD. The Germany ad shop has come with a special message for the anniversary by using BMW’s DriveNow program….
With the new BMW Museum App, the BMW Museum in Munich is presenting its vision for the future of self-guided, interactive tours through the history of “sheer driving pleasure”. For the first time, this app…
If you watch Formula One, you’d know that most of the cars are painted in drab black and grey liveries. The reason for this is that most racing teams want to exude a premium feel…
Even though BMW is aggressively working on self-driving cars, its executives believe “large-scale” production of those cars remains a ways off. “We believe that, at the moment, the technical and social challenges involved are still…
Electronic automatic shifters are becoming all the rage nowadays, with virtually every automaker making the switch to them. BMW was one of the first companies to do such a thing with its quirky shifter that…
Back in 1975, French racing driver, Hervé Poulain, wanted to have an artist paint a canvas on a race car for him to drive. Poulain ended up getting American painter, Alexander Calder, to paint a 1975…
Jochen Neerpasch is the man responsible for BMW’s racing prestige during the 70s and the man behind BMW’s only supercar – the M1. Neerpasch started with BMW in 1972 and created the BMW Motorsports GmbH. With…
Cinema-goers who find themselves wanting to call out tips and advice to characters on the big screen will love “Late Shift” – an interactive thriller, which allows the audience to influence the hero’s actions using…
With BMW becoming 100 years old this week, it’s obvious that the Bavarian brand saw quite a lot transpire, in terms of technology. The television, computer and internet were all things that BMW had to…
Giom Mouton – the South African rendering artist – is back today with another exciting project. Using the 100th year celebration of BMW, Mouton has decided to create – what he believes would have been…
