BMW Films – “Chosen”
After a warm reception with the first film Ambush, BMW Films introduced Chosen to the online community. Chosen tells the story of The Driver picking up a young child exiting a boat from China.
After a warm reception with the first film Ambush, BMW Films introduced Chosen to the online community. Chosen tells the story of The Driver picking up a young child exiting a boat from China.
BMW Films was the brainchild of BMW North America's marketing group in an effort to reach core buyers while continuing to appeal to a broader audience
BMW owners and fans are said to be very passionate, a common trait that connects all of us, to each other, but also to the brand.
The BMW film series, The Hire was a series of eight short films (averaging about ten minutes each) produced for the Internet in 2001 and 2002.
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