In 2009, BMW unveiled their first M car powered by a turbocharged engine. The twins BMW X5M and X6M launched into the market in a moment less favorable for a vehicle of their caliber, both…
BMW Unscripted is a series about people, talking about their life, passion and joy with the brand BMW. The video campaign is handled by BMW’s global advertising agency, IdeaCity and it is produced and directed…
The new BMW M5 was seen again on the Nurburgring race track, racing at full speed. After seeing it recently being towed-off the circuit, it’s good to see the almighty F10 M5 back in the…
One of the optional equipment in the newer BMWs is the Lane Change Warning. This feature helps with external distractions or slight lack of attention and warns the driver if an accident is likely to…
In recent years, people have started talking about an art collection which provides an unusual but very close link between the world of the car and the world of art: the BMW Art Car collection….
Chris Bangle, former Director of Design at BMW, gives a funny and insightful presentation at the TEDxMunich. Bangle shares his design passion, challenges as car designer, the highly-acclaimed BMW GINA concept and how it triggered…
Marketing majors, advertising gurus, video producers and directors…please make room for the leader in the online marketing campaigns: MINI. In their latest viral video, MINI shows one more time how online communities can be conquered…
Back in January, a story in the New York Times dispelled the ’spinning propeller’ myth of the BMW roundel. As our own Hugo Becker wrote at the time, the the origins of the blue and…
Today, BMW and artist Jeff Koons unveiled the latest and 17th BMW Art Car. The legendary art car created by Jeff Koons will race where the first rolling pieces of art by legendary artists raced…
We can never get tired of BMW videos and especially those involving some sort of race cars and drifting. Today, we have a special video involving the ALMS BMW M3 GT2 and its drivers, Joey…
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