German media is reporting that subsidies for electric vehicles will be eliminated in 2024. The backdrop to this automotive drama involves the German government’s decision to terminate a seven-year subsidy program for new EV buyers,…
In today’s podcast episode, Horatiu and Nate delve into various BMW topics, spotlighting the new BMW Z4 M40i with a six-speed manual. Horatiu had the opportunity to test-drive a prototype version of the car and…
2023 isn’t over yet, but partial data released by the National Highway Traffic Safety Administration shows which automakers had the most recalls so far this year. With less than two weeks to go, it seems…
Five car designers walk into a bar, and the bartender says, “What’ll it be, fellas?” The first designer says, “I’ll have a sleek and aerodynamic martini, with just a hint of luxury.” The second designer…
Online sales are gaining traction, but brick-and-mortar stores remain hugely important for the BMW Group. So much so that the German luxury brand is pouring money into a new corporate identity it intends to roll…
BMW Group Classic and the Grand Hotel Villa d’Este have jointly hosted the Concorso d’Eleganza Villa d’Este since 2005. The two will team up again for the prestigious annual classic car event in 2024 between…
You might not know it, but BMW has a network of “Technology Offices” all over the world. Here, BMW perfects technology ranging from batteries to AR and VR integration. In the United States, the Technology…
With infotainments getting bigger, it’s understandable why some automakers are toying around with the idea of putting ads inside your car. Selling commercials that would be displayed on the center screen would create a new…
Germany is the first country in the world where you can order a BMW 7 Series with Personal Pilot, a Level 3-certified autonomous driving system. We’ve recently learned from a company executive that the highly…
The landscape of the electric vehicle market is evolving, and BMW of North America’s CEO and President, Sebastian Mackensen, recently shared insights into the company’s perspective on the industry’s trajectory. For Bloomberg, Mackensen acknowledged the unequivocal…
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