BMW’s “Ultimate Driving Machine” slogan has been challenged by enthusiasts over the past few years, with fans claiming that the brand’s continuous niche-busting and technology-inventing habits have diluted its pure driving experience. This complaint from fans…
Niches, niches, niches. BMW loves niches. Admittedly, it’s more BMW’s customers that love strange niche vehicles like the 5 Series Gran Turismo, X6, X4 and the upcoming X2. Because BMW’s fans are so in love with…
BMW Brilliance Automotive (BBA) opened a new engine plant with a light metal foundry in Shenyang today. The new location will produce the latest generation of the BMW TwinPower Turbo three and four-cylinder petrol engines…
Canadian market research company Corporate Knights evaluates the sustainability activities of companies around the world on a regular basis. A total of 4,353 companies worldwide with a market capitalisation of more than two billion US…
At the 2016 CES, BMW gave first insight into the prototype for a personalized digital assistant to support individual mobility: BMW Connected. BMW Connected empowers all the different digital end devices to provide bespoke access…
Magna International will more than double the revenue generated by its assembly business in Europe after winning major BMW contract. The Magna Steyr plant in Graz, Austria will produce 100,000 units of the new G30…
Cadillac makes another valuable acquisition with the appointment of BMW’s former sales executive Dan Creed. Creed was a former Marketing VP for BMW of North America and recently held the VP position of the Eastern…
2015 was the most successful year ever for the BMW Group with annual sales setting a new record for the fifth year in a row. A total of 2,247,485 BMW, MINI and Rolls-Royce vehicles were…
In a bulletin issued to dealerships yesterday, BMW of North America announced changes to its No Cost Schedule Maintenance program. Beginning with MY 2017, all new BMW vehicles will come with 3-year, 36,000 mile, No…
Sales of BMW brand vehicles in December totaled 34,625 compared to 41,526 vehicles sold in December 2014. For the year, BMW brand is up 1.8 percent on sales of 346,023 compared to 339,738 from last…
