BMW M4 GT4 Debuts in North America at Daytona on January 26
After teasing us time after time, BMW is bringing out its brand new M4 GT4 for the first time in North America, as the BMW Endurance Challenge at Daytona kicks off. The January 26th BMW…
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2001 BMW Z8 to Go on Auction in Paris, Starting at €180.000
Prices for various older BMWs are going through the roof as the Bavarian models are experiencing a sort of rise in desirability, depending on their shape and cult classic status. The BMW E30 M3 is…
MINI Doesn’t Rely on Refreshed Models for Jump in Sales
MINI chose the NAIAS 2018 show to unveil its latest offerings for the US market as the LCI hatch along with the convertible went up on the stage, bringing a touch of British style to…
BMW X2 Product Manager talks about BMW’s newest SAV in Detroit
At the 2018 Detroit Auto Show, there was a lot to get excited about at the BMW stand. The BMW i8 Coupe and Roadster were obviously big stars for the Bavarian brand and received a…
BMW Head of Design plans to diverse BMW’s portfolio, doesn’t dismiss supercar possibility
Interview with Randy Clements, Head of Product Planning for MINI USA
MINI has recently given its Cooper Hardtop, the bread and butter of the MINI range, a new facelift. While it doesn’t look all that different, as it’s a bit of a mild facelift, it does…
DJI Becomes Official Media Partner Of BMW Motorsport
DJI and BMW Motorsport have announced their official partnership to present the newly-developed BMW M8 GTE race car and the work of BMW Motorsport from previously unseen perspectives. DJI becomes BMW Motorsport’s first media partner…
FWD BMW X2 sDrive28i Coming to the US with Lower Price Tag
The BMW X2 is set to become an important models in the BMW range in the following months, the car already claiming various awards from journalists around the world before going on sale. So far,…
BMW Bets Big on Crossovers for Sales Turnaround this Year
BMW’s fall on second place in the luxury market over the course of 2017 just behind Mercedes-Benz wasn’t by accident at all. The sudden rush towards everything even remotely resembling an SUV is starting to…
What the BMW DTM Drivers Work on During Winter
Winter time means that the DTM takes what seems like a terribly long break for most of us. However, the drivers involved in the competition are not resting on their laurels. BMW’s teams are involved…
BMW boss Harald Krüger: “Maybe some underestimated me”
As BMW chairman of the board for the last three two years, Harald Krüger was faced with many challenges during his tenure, from the industry-wide diesel issues in Europe to electrification of the fleet and…
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