BMW and Mercedes plan locate the headquarters of their proposed global mobility company in Berlin. The two partners are purposely seeking to establish this innovative mobility services provider outside of their respective Group structures in…
The BMW 3 Series has more unconventional competitors than ever before, especially for the U.S. market. The Alfa Romeo Giulia (Alfa hasn’t been sold in America for a long time), Jaguar XE, Cadillac ATS and…
Earlier this year the BMW Group and Daimler AG announced they are planning to launch a joint mobility services company in the EU. The details of this interesting move would be revealed later on and…
BMW’s ReachNow car sharing program is looking to attract new members by partnering with Alaska Airlines. According to Forbes, Alaska Airlines became a loyalty partner with ReachNow earlier this year, and the partnership enables its members…
The BMW line-up at the Paris Motor Show this year will include a couple of premieres. The two most important ones will be the world premiere of the new X5 which will be shown in…
The guys from MotorTrend are hosting the Best Driver Car contest this year as well and, for 2018, BMW M is represented by the brand new M5. The super-saloon might seem out of place here…
The 2018 DTM season is entering its final straight. The penultimate stage of the competition is set to take place this weekend in Austria, at the Red Bull Ring near Spielberg where BMW will celebrate…
German football team Bayern Munich is reportedly in talks with carmaker BMW to replace Audi as the club’s official car sponsor. First reports of a possible marriage between BMW and Bayern appeared a few months…
The BMW Vision iNext Concept is one the most important creation released by the Bavarian company in the last 10 years and maybe for the next few decades as well. And while that alone should…
As of October 1, 2018, the M division of BMW M will get a new boss. Markus Flasch will become Chairman of the Board of Management of BMW M, replacing Franciscus Van Meel. Austrian-born Flasch…
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