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Is BMW i Division's biggest problem its styling?

Is BMW i Division’s biggest problem its styling?

It’s no secret that BMW’s i Division hasn’t worked out quite as the Bavarians had planned. BMW was the first mainstream brand with an all-electric sub-division and it had such promise. When the BMW i3…

Rumor: Is the BMW G09 X8 coming to the market?

Rumor: Is the BMW G09 X8 coming to the market?

Well, it’s been quite a year for the BMW X range, the Germans rightfully calling 2018 ‘The Year of the X’. A lot of new models have come out throughout 2018 but the year started…

Upcoming BMW X1 Range Will Have 48V Electrical System

Has the BMW X7 rendered the 7 Series obsolete?

Has the BMW X7 rendered the 7 Series obsolete?

Let’s face it, customers buying in the high-end luxury car segment are looking for one thing — comfort and technology. If they weren’t primarily focused on comfort and tech, cars like the Mercedes-Benz S-Class, BMW…