Competition is heating up in the luxury SUV space with Porsche’s new Cayenne Electric. It’s the company’s second high-riding model to eschew the combustion engine, following the Macan Electric’s launch last year. Its bigger brother…
It was a tough pill to swallow for BMW fanatics when Euro NCAP gave the 1 Series a four-star rating a few months ago. There’s more bad news on that front because the 2 Series…
Day 2 of BMW Responsibility Days 2025 shifted from strategic presentations to the operational reality behind the company’s next phase of electrification. The tour took us from Munich to Straßkirchen and Irlbach—two small communities in…
This year marked our third time joining BMW for its annual Responsibility Days, following previous editions in South Africa in 2023 and San Luis Potosí, Mexico in 2024. The program is BMW’s way of opening…
BMW brought a small group of journalists to Santa Monica to mark the 50th anniversary of Designworks’ presence in the United States, and the highlight of the day was a roundtable with Adrian van Hooydonk,…
The COVID-19 pandemic changed a lot of things. In BMW’s case, it irreversibly impacted how it — and its associated brands — went about selling cars. It wasn’t all on the supply side, either. The…
2026 is shaping up to be a turning point for BMW. The company faces a volatile global economy, new competition from EV upstarts, and the challenge of keeping its “Ultimate Driving Machine” spirit alive in…
When BMW previewed the updated M Hybrid V8 a few months ago, all eyes were on the downsized grille. After all, how often does a new BMW debut with smaller kidneys? However, there was more…
1.9%. That’s how small the share of electric vehicles in the BMW Group’s total deliveries was back in 2020. Demand has skyrocketed since then, rising to 4.1% in 2021, 9% in 2022, 14.7% in 2023,…
2025 isn’t over yet, but BMW is already looking ahead to what next year will bring. The Neue Klasse family is set to expand, adding several new members alongside the recently unveiled iX3. While the…
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