Will We Miss the iDrive Controller?
For more than two decades, the iDrive controller has been part of BMW’s identity. It started as a controversial idea, but over time became second nature to millions of drivers. The rotary knob let you…
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Inside BMW’s Massive 2026 Launch Year — i3, 3 Series, X5, and More Coming
BMW plans to launch around 40 new models by the end of 2027 as it transitions most of its lineup to the reborn Neue Klasse portfolio. Many of these vehicles are actually scheduled for debut…
The First BMW Skytop Has Been Delivered — And It’s Headed to Italy
BMW has officially begun customer deliveries of the Skytop, its most exclusive coachbuilt project since the 3.0 CSL. The first example was handed over this week at BMW Welt in Munich to Andrea Levy, Italian…
The Three Biggest Threats BMW Faces in 2026
BMW is one of the biggest premium automotive groups in the world, with 2.45 million sales, $166 billion (€142.4 billion) in revenue, and $26 billion in brand equity. Moreover, it invests $10 billion annually on…
Here’s What BMWs Real Madrid Players Are Driving This Season
What If BMW Stopped Making Electric Cars? The Harsh Reality Behind That Idea
Scroll through the comments under almost any BMW post about an electric model — especially something Neue Klasse like the upcoming iX3 — and you’ll see a familiar chorus: “BMW should stop making EVs.” “Stay…
BMW Will Put eFuel In Cars Made In Germany From 2028
Some automakers claim battery EVs are the only feasible way to curb emissions. Well, BMW begs to differ. Munich argues there are multiple paths to decarbonization. In addition to investing in hydrogen, it believes cleaner…
Meet the Designer Who Will Redefine BMW ALPINA’s Future
When Max Missoni quietly joined BMW in late 2024, it may not have seemed like a seismic event. Yet for those who follow automotive design closely, the move signaled one of the most consequential shifts…
BMW San Luis Potosí Plant Builds 500,000th Vehicle — A Milestone M2 CS in Velvet Blue
BMW has reached a major milestone at its San Luis Potosí plant in Mexico, where the 500,000th vehicle has just rolled off the assembly line. The half-million mark comes only six years after the facility…
Audi Hints At Tough SUV To Battle BMW’s Rugged G74 Project
For decades, BMW and Audi watched from the sidelines while Mercedes basically printed money with the G-Class. Land Rover has also enjoyed immense success with the Defender. However, it wasn’t until a few years ago…
BMW Planning Two New Colors: Le Castellet Blue And Grey Pine
When BMW overhauled its design team about a year ago, it also appointed Claudia Braun to lead the newly established Colour and Material Design department. This cross-brand division for BMW, MINI, and Rolls-Royce aims to…
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