Some automakers claim battery EVs are the only feasible way to curb emissions. Well, BMW begs to differ. Munich argues there are multiple paths to decarbonization. In addition to investing in hydrogen, it believes cleaner…
When Max Missoni quietly joined BMW in late 2024, it may not have seemed like a seismic event. Yet for those who follow automotive design closely, the move signaled one of the most consequential shifts…
BMW has reached a major milestone at its San Luis Potosí plant in Mexico, where the 500,000th vehicle has just rolled off the assembly line. The half-million mark comes only six years after the facility…
For decades, BMW and Audi watched from the sidelines while Mercedes basically printed money with the G-Class. Land Rover has also enjoyed immense success with the Defender. However, it wasn’t until a few years ago…
Strange times indeed. While BMW simultaneously issues a profit warning, primarily citing woes in China and U.S. tariffs major pain points, the brand also has cause for celebration. Bavaria managed to reclaim its sales throne…
BMW just scored a major win over Mercedes-Benz. In the third quarter of 2025, BMW sales jumped 8.8 percent worldwide, while Mercedes deliveries plunged 12 percent — one of the sharpest gaps between the two…
BMW AG has issued a profit warning for the 2025 financial year, cutting its earnings forecast following weaker-than-expected performance in China and delays in tariff refunds between the European Union and the United States. The…
If it were up to BMW, owners would probably never leave their cars. There’s always something to do, even after arriving at your destination. For example, you can play video games on the infotainment display…
With over 40 new or updated models launching by the end of 2027, the next few years will be among the busiest in BMW’s history. This rapid product rollout follows the company’s largest investment ever…
It’s not often that BMW issues a recall this small. The German automaker has voluntarily recalled just four vehicles—three 2026 BMW M4 models and one 2026 BMW 430i—due to a potential issue with the positive…
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