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3 Biggest Opportunities for BMW in 2026

3 Biggest Opportunities for BMW in 2026

2026 is shaping up to be a turning point for BMW. The company faces a volatile global economy, new competition from EV upstarts, and the challenge of keeping its “Ultimate Driving Machine” spirit alive in…

Electric Surge: EVs Now Make Up 18% Of BMW Group Sales

Electric Surge: EVs Now Make Up 18% Of BMW Group Sales

1.9%. That’s how small the share of electric vehicles in the BMW Group’s total deliveries was back in 2020. Demand has skyrocketed since then, rising to 4.1% in 2021, 9% in 2022, 14.7% in 2023,…

BMW M Sales Surge 7.9% — A Record Year for The Performance Division

BMW Revisits The M1 Supercar In New Video

BMW Revisits The M1 Supercar In New Video

We never miss a chance to talk about the M1, given its importance in BMW’s legacy. The company’s own E26 stars in a new video that briefly recounts how the mid-engine supercar came to be….

You Can Now Play Hot Wheels: Xtreme Overdrive Inside Your BMW

You Can Now Play Hot Wheels: Xtreme Overdrive Inside Your BMW

Mattel, AirConsole, and BMW have teamed up to release Hot Wheels: Xtreme Overdrive, a new game built specifically for BMW’s in-car entertainment system. It’s available now through AirConsole and gives drivers and passengers a way…