Meet the Designer Who Will Redefine BMW ALPINA’s Future
Former Polestar designer Max Missoni joined BMW to lead design for high-end cars and ALPINA, redefining the brand’s quiet luxury.
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BMW San Luis Potosí Plant Builds 500,000th Vehicle — A Milestone M2 CS in Velvet Blue
BMW’s Mexican plant has reached its 500,000th car — a Velvet Blue M2 CS — just six years after opening.
Audi Hints At Tough SUV To Battle BMW’s Rugged G74 Project
The G-Class will have to face two new rivals from Mercedes' biggest competitors.
BMW Planning Two New Colors: Le Castellet Blue And Grey Pine
Each paint has been assigned to a different factory.
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BMW Reclaims U.S. Luxury Sales Crown in Q3 2025 as Hybrids Surge
BMW tops Lexus to become America’s best-selling luxury brand, driven by booming plug-in hybrid demand
BMW Crushes Mercedes With Big Q3 2025 Sales Lead
BMW widens its global lead over Mercedes with 8.8% sales growth in Q3 2025 as Mercedes falls 12%.
BMW Issues Profit Warning, Citing Weak China Market and Delayed Tariff Refunds
BMW lowers its 2025 profit forecast as weaker Chinese sales and postponed EU–US tariff refunds cut margins and cash flow.
BMW Now Lets You Stream Disney+ Content In Newer Cars
The app is compatible with infotainments that run on iDrive 8.5, 9, and X.
BMW Admits Tariffs And Sales Slump In China Are Hurting Profits
The upcoming EV rollout won't put a dent in profitability because the investment in Neue Klasse has already been made.
BMW Recalls Just Four Models Over Potential Battery Cable Fault
BMW has issued a rare recall affecting only four vehicles — three M4s and one 430i — due to a faulty battery connection that could cause stalling or, in rare cases, fire.
BMW: Design Is The No. 1 Reason People Pick One Car Over Another
BMW’s Jochen Goller says design remains the top reason people buy cars, supported by quality, technology, and new minimalist styling seen in models like the iX3.
