BMW is taking a different path than many of its rivals by rejecting the trend of massive, pillar-to-pillar infotainment screens. Instead, the brand believes its new Panoramic Vision display is a smarter approach that improves…
It seems everywhere you look on the internet today, someone is mourning the loss of physical controls and buttons in their new vehicles. Most end up getting replaced by digital controls. But there’s one button…
How big a deal is Neue Klasse, anyway? We’ve been discussing it at length, emphasizing how it marks a pivotal moment in the company’s history. It is, after all, the largest investment BMW has ever…
Even if you’re not a fan of BMW’s design, Neue Klasse or what came before, you have to give credit where it’s due. There’s significant variety across the model lines. Sure, the 1 Series and…
Apple CarPlay has been championed as an essential feature for many modern car buyers. A must-have that shapes purchasing decisions and sparks fierce debate online. But according to BMW’s data, the reality looks very different….
Screens have quickly become the centerpiece of modern car interiors. As automakers race to add more digital real estate, the conversation is shifting from what’s possible to what’s practical — and, where the line should…
BMWBLOG made its first trip to Bimmer Invasion Los Angeles this year, and the scale of the event took us by surprise. What started a few years ago as a regional gathering in Orlando has…
Whenever BMW launches a new model, it usually picks a single color for the press shots. For the second-generation iX3, Munich chose Ocean Wave Blue. Since the luxury crossover debuted a couple of days ago,…
Qualcomm Technologies and BMW have officially launched Snapdragon Ride Pilot, a new automated driving system that marks the result of a three-year collaboration. The technology made its debut in the all-new BMW iX3, and has…
On the same day BMW unveils the new iX3, its arch-nemesis Mercedes is previewing a direct rival. No longer called EQC, the new model goes by the GLC with EQ Technology moniker and boasts a…
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