Motorrad
For the riders among us, BMW Motorrad has created its own cradle to accommodate your smartphone on your ride. This is a big deal, though aftermarket solutions have existed for some time. However, I’ve always…
Mike DeAmicis / July 1, 2016
Motorrad
As some of our frequent readers may already know, my personal favorite in BMW’s famed GS lineup is the F 800 GS. The bike encompasses, in my opinion, the perfect balance of power and nimble…
Mike DeAmicis / July 1, 2016
Motorrad
In November of last year, BMW Motorrad unveiled its long anticipated Scrambler. Many months later, the Bavarians have released a very long awaited datum, the price. Well, at least for customers in the firm’s number…
Mike DeAmicis / July 1, 2016
Motorrad
During Comic Con Germany, something unexpected will be presented. BMW Motorrad has announced that a limited edition comic book, titled “Riders in the Storm,” is being produced, and is expected to be published this October….
Mike DeAmicis / June 24, 2016
Motorrad
Exclusive: BMW Motorcycles of San Francisco Creates One-Off Masterpiece
by Mike DeAmicis / Date: June 16, 2016
Motorrad
As a rider, I often say that there exists two different types of riders; those whom ride for the love of riding itself and those whom ride for the exhilarating rush of adrenaline. Surely, there…
Mike DeAmicis / June 13, 2016
Motorrad
BMW Motorrad has unveiled a new concept vehicle at the Wheels and Waves festival. This very unique concept vehicle, dubbed Lac Rose, meaning pink lake, draws its inspiration from the brand’s rich history of success…
Mike DeAmicis / June 7, 2016
Motorrad
Since BMW created the adventure bike segment, with the introduction of the GS, motorcycles adorning the GS name have been a hit with those consumers looking to owning the best machines suited to traversing continents,…
Horatiu Boeriu / May 29, 2016
Motorrad
The IMMA’s, or International Motorcycle Manufacturers Association’s, General Assembly has elected Stephan Schaller, the CEO of BMW Motorrad, as its new President. Schaller has held the VP position in the association for the past year,…
Mike DeAmicis / May 20, 2016
Motorrad
BMW Motorrad has come to this year’s Concorso d’Eleganza Villa d’Este with a custom European Bobber, which BMW motorcycle enthusiasts and motorcycle enthusiasts in general, will find to be quite tantalizing. The Bobber is dubbed the…
Mike DeAmicis / May 20, 2016
Motorrad
Founded in 2013, a small German motorcycle customization firm was founded in the same city in which BMW is headquartered, Munich. The name of the firm is Diamond Atelier, and since its founding, D-A has…
Mike DeAmicis / May 18, 2016