3 Biggest Opportunities for BMW in 2026
2026 is shaping up to be a turning point for BMW. The company faces a volatile global economy, new competition from EV upstarts, and the challenge of keeping its “Ultimate Driving Machine” spirit alive in…
2026 is shaping up to be a turning point for BMW. The company faces a volatile global economy, new competition from EV upstarts, and the challenge of keeping its “Ultimate Driving Machine” spirit alive in…
BMW is one of the biggest premium automotive groups in the world, with 2.45 million sales, $166 billion (€142.4 billion) in revenue, and $26 billion in brand equity. Moreover, it invests $10 billion annually on…
BMWs aren’t usually thought of as bargains. In fact, for decades the badge has been shorthand for premium prices as much as premium performance. But there’s one model that breaks the mold: the BMW M2….
If you’re buying your first BMW, the answer is simple: get the X3. It’s the brand’s sweet spot—big enough for family life, packed with tech, fun to drive, and priced right alongside the average new…
Established in 1972, BMW M has arguably become the most popular performance brand among major premium carmakers. Indeed, its recent achievements validate this, with 206,582 sales last year, led by the i4 M50 and the…
BMW enthusiasts often lament the fact that the Munich-based automaker doesn’t offer a supercar comparable to the Porsche 911 or the Ferrari 296. It did produce the i8 from 2014 to 2020, but the plug-in hybrid…
BMW is one of the most successful automotive brands in the world, with 2.2 million annual sales and brand equity worth $52 billion. No doubt, it faces a lot of competition from established rivals like…
With over 20 million units sold since its debut five decades ago, the 3 Series is BMW’s most successful model, consistently setting the benchmark for sports sedans with its flawless combination of performance, comfort, luxury,…
Over the last few years, there has been a substantial increase in SUV popularity across all major car markets, including the United States. Case in point: last year, SUVs represented approximately 58 percent of new…
According to new data from iSeeCars, here are the top five BMW SUVs that retain the most value over five years — and why. Over the last few years, there has been a substantial increase…