During a recent interview with Automotive News Europe, Ian Roberston, head of sales and marketing for BMW, spoke about the many changes BMW is looking to make to improve customer satisfaction and make buying BMWs far…
Maserati has typically been a brand about making extremely high-performing and highly luxurious sedans and grand tourers. It’s been a brand about emotion and excitement, not sense, facts and figures. However, Maserati is now owned…
With BMW becoming 100 years old this week, it’s obvious that the Bavarian brand saw quite a lot transpire, in terms of technology. The television, computer and internet were all things that BMW had to…
The BMW 1 Series M is a car that has built quite a reputation for itself, earning the hearts of almost every BMW enthusiast with its fantastic driving dynamics and pure driving feel. Fans absolutely…
With BMW’s 100th birthday having just passed, we feel that it’s fit to look back on the brand and take a look at the ten best cars the Bavarian brand has ever produced. This was…
Today is BMW’s birthday and it’s turning 100 years old. Not quite sure how big of a cake we need to fit 100 candles, but I’m assuming it’s quite a big one. However, despite the…
When looking toward the future, BMW faced a paradox: The future cannot be predicted, no by any expert or scientist. However, there are future projections for the future that BMW must take seriously, so it can…
If you haven’t already heard, today marks 100 years of BMW to the day. BMW’s commitment to the future hangs on same four elements that BMW has used for its past 100 years: Responsibility, Trust, Pioneering Spirit…
The BMW 2002 is part of the automotive Hall of Fame, as it’s considered to be one of the greatest driving cars of all time. But on top of how great it drove, it actually…
Back in 1971, Bob Lutz joined BMW as a board member and helped the Bavarian brand make some great strides. We look at BMW today, as a monster automotive giant that can do anything and…
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