Nico DeMattia

Nico DeMattia is a Senior Editor at BMWBLOG. He’s a bigger fan of classic cars than new ones, especially BMWs and the quirkier the better. Cars that are weird, unusual or unwanted, those are the cars Nico likes. He also enjoys covering news from across the auto industry and performing test drives aboard new and old BMW cars. Throughout the years, Nico co-hosted a podcast featuring interviews with industry icons such as designer Chris Bangle. He started writing about cars in 2015 before joining BMWBLOG in 2016. Nico is also a News Editor for The Drive. Fun Facts: Nico is a massive NFL fan and has a love/hate relationship with the New York Giants. He's also a Marvel nerd.
Ian Robertson talks changes to BMW's sales strategy

Ian Robertson talks changes to BMW’s sales strategy

During a recent interview with Automotive News Europe, Ian Roberston, head of sales and marketing for BMW,  spoke about the many changes BMW is looking to make to improve customer satisfaction and make buying BMWs far…

Does the Maserati Levante threaten German SUVs?

Does the Maserati Levante threaten German SUVs?

Maserati has typically been a brand about making extremely high-performing and highly luxurious sedans and grand tourers. It’s been a brand about emotion and excitement, not sense, facts and figures. However, Maserati is now owned…

BMW’s advertising history over its 100 years

Best BMWs throughout the decades of its history

Best BMWs throughout the decades of its history

BMW has now been around for a century, which is simply astonishing when you think about it. I mean, BMW predates World War I, that’s pretty crazy. So BMW has seen quite a lot throughout…

Top 10 BMWs of the past 100 years

Top 10 BMWs of the past 100 years

With BMW’s 100th birthday having just passed, we feel that it’s fit to look back on the brand and take a look at the ten best cars the Bavarian brand has ever produced. This was…

Happy Birthday, BMW!

Today is BMW’s birthday and it’s turning 100 years old. Not quite sure how big of a cake we need to fit 100 candles, but I’m assuming it’s quite a big one. However, despite the…

Centenary Celebration: BMW's NEXT 100 YEARS

Centenary Celebration: BMW’s NEXT 100 YEARS

If you haven’t already heard, today marks 100 years of BMW to the day. BMW’s commitment to the future hangs on same four elements that BMW has used for its past 100 years: Responsibility, Trust, Pioneering Spirit…