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Horatiu Boeriu

Horatiu Boeriu is an automotive entrepreneur, journalist, and the founder of BMWBLOG, one of the most recognized independent BMW media outlets in the world. He oversees all aspects of the publication — editorial direction, content strategy, advertising, partnerships, and product management — making BMWBLOG a go-to destination for BMW enthusiasts globally. Before launching BMWBLOG, Horatiu earned a Bachelor of Science in Computer Science from the University of Illinois at Chicago, where he developed a strong foundation in digital products, engineering, and startups. He then spent six years as a management consultant at Ernst & Young, advising Fortune 500 companies on digital strategy and transformation across Media & Entertainment and Consumer Internet sectors — experience that shaped how he built and scaled BMWBLOG into a full media operation. His passion for BMW cars sparked the launch of BMWBLOG in late 2000, one of the earliest single-brand automotive magazines on the internet. A hands-on enthusiast himself, Horatiu has owned a range of BMWs over the years, including the E30 318i, E46 325i, E90 335i, X3, 1M, and i3.

BMW UK’s i5, i7, and MINI Cooper SE Take Top Electric Honors

BMW Group UK took top honors at the 2024 What Car? Electric Car Awards, winning in three categories. The BMW i5 Touring was named ‘Best Electric Estate Car,’ while the i7 earned ‘Best Luxury Car’ for the second year in a row. MINI’s Cooper SE also impressed, winning ‘Best Electric Small Car’ with its nimble handling and improved range.

BMW UK’s i5, i7, and MINI Cooper SE Take Top Electric Honors

BMW Brings First Lithium Battery Production to Mexico in San Luis Potosí Expansion

BMW is set to launch Mexico’s first lithium battery production facility for electric vehicles at its expanded San Luis Potosí plant in 2025. With an $800 million investment, BMW aims to boost sustainability, reduce CO₂ emissions by 80% per vehicle, and integrate high-voltage battery manufacturing for an electric vehicle line by 2027. This groundbreaking move positions BMW at the forefront of sustainable auto production in North America

BMW Brings First Lithium Battery Production to Mexico in San Luis Potosí Expansion

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See the 2025 BMW M5 Hybrid in Stunning Marina Bay Blue

Discover the 2025 BMW M5, a blend of electrifying performance and iconic design. Featuring a hybrid powertrain with 727 hp and up to 69 km electric range, this luxury sedan offers extensive customization options, including the return of the beloved Marina Bay Blue. Explore how BMW has redefined the M5 for a new era.

See the 2025 BMW M5 Hybrid in Stunning Marina Bay Blue

BMW Group’s Regensburg Plant Named ‘Factory of the Year’ 2024

BMW Group’s Regensburg plant has been named “Factory of the Year” 2024 for its excellence in large-series assembly. The facility’s flexibility, innovative manufacturing processes, and use of digital tools, including AI, contributed to the win. Learn how the plant produces BMW X1 and X2 models and leads the automotive industry in production transformation.

BMW Group’s Regensburg Plant Named ‘Factory of the Year’ 2024