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Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
iX3

First Look: 2026 BMW iX3 Neue Klasse Spotted at Nürburgring

The BMW iX3, part of the groundbreaking Neue Klasse lineup, was recently spotted at the Nürburgring, showcasing a sleek design and advanced electric technology. With power outputs ranging from 270 to 1,341 horsepower, and built on an 800-volt platform, the iX3 aims to set new benchmarks in range and charging speed. Learn more about its revolutionary features, interior updates, and production plans for BMW's first true Neue Klasse vehicle.

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First Look: 2026 BMW iX3 Neue Klasse Spotted at Nürburgring
BMW M4

Inside the ZA2 iM4: BMW’s Vision for an All-Electric M4 in 2028

BMW is redefining the future of performance cars with the 2028 ZA2 iM4—the brand’s first all-electric M4. Built on the cutting-edge Neue Klasse platform, the ZA2 iM4 will showcase revolutionary design and deliver exceptional performance. Explore the anticipated power figures, unique features, and BMW’s new “Heart of Joy” system that promises to elevate the electric driving experience.

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Inside the ZA2 iM4: BMW’s Vision for an All-Electric M4 in 2028
BMW M4

2025 BMW M4 CS Review by Throttle House

The 2025 BMW M4 CS offers the perfect blend of power and precision with its 543-horsepower twin-turbo engine and xDrive system, making it a thrilling performer on the track. Positioned just below the M4 CSL, the M4 CS provides a more balanced driving experience for both track and daily use. Discover how this high-performance coupe compares to its sibling and why it might be the ideal choice for enthusiasts seeking performance and usability in one package.

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2025 BMW M4 CS Review by Throttle House
News

BMW Chief Urges Germany to Oppose EU’s Tariff Plan for Chinese EVs

BMW CEO Oliver Zipse has called on the German government to reject the EU’s proposed tariffs on Chinese electric vehicles, warning of potential trade conflicts. Zipse argues that imposing additional duties could harm Germany’s prosperity and disrupt global supply chains. With China threatening countermeasures, the stakes are high for Europe’s automotive industry.

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BMW Chief Urges Germany to Oppose EU’s Tariff Plan for Chinese EVs

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News

BMW USA and MINI Report Lower Q3 Sales, Set Sights On Rebound In Q4

BMW of North America reported a challenging Q3 2024, with a 6.9% drop in BMW brand sales and a 33% decline for MINI. Despite a recall-related stop-sale and market headwinds, leadership remains optimistic about a strong Q4 rebound. MINI’s new models, including the redesigned Countryman and Cooper, are expected to drive future growth. Find out more about BMW’s strategy to regain its momentum.

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BMW USA and MINI Report Lower Q3 Sales, Set Sights On Rebound In Q4
News

BMW’s Neue Klasse Models Likely to Debut with Only Level 2+ Driving Assistance Features

BMW’s upcoming Neue Klasse models will debut with only Level 2+ driver assistance technology, despite initial ambitions for higher levels of autonomy. The new iX3 NA5 and i3 NA0 will focus on perfecting semi-autonomous features instead of pursuing Level 4 systems. Learn why BMW has shifted its strategy and what it means for the future of its self-driving cars.

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BMW’s Neue Klasse Models Likely to Debut with Only Level 2+ Driving Assistance Features
News

BMW Takes On Climate Week NYC: Hydrogen, Innovation, And Future Tech

BMW took center stage at NYC’s Climate Week 2024, highlighting its advancements in hydrogen technology with the iX5 Hydrogen. Key discussions focused on how fuel cells can complement battery electric vehicles in achieving zero emissions. Startups from MINI’s Urban-X incubator also showcased solutions for sustainable urban living. Explore how BMW plans to revolutionize the future of green mobility by 2028.

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BMW Takes On Climate Week NYC: Hydrogen, Innovation, And Future Tech
5 Series

Why the 2025 BMW 550e Touring Is the Hybrid Wagon You Need to Know About

The 2025 BMW 550e Touring combines hybrid power with advanced technology, featuring a total output of 489 horsepower and an electric range of up to 56 miles. With the addition of the Level 2 Highway Assistant for hands-free driving up to 85 mph and new Active Lane Change functionality, this plug-in hybrid wagon is both practical and tech-forward. Though unavailable in the U.S., it’s set to make waves in global markets.

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Why the 2025 BMW 550e Touring Is the Hybrid Wagon You Need to Know About
1 Series

2024 BMW M135 Review: Fun to Drive but Controversial Looks

The 2024 BMW M135 xDrive balances performance and practicality, remaining a standout in the hot hatch segment despite BMW's push toward EVs. With the M Technology Package enhancing its handling, we dive into how this hatchback holds up on both backroads and the Autobahn. Explore the full driving experience, design updates, and whether it justifies its price tag.

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2024 BMW M135 Review: Fun to Drive but Controversial Looks
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