Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
Trump Administration Eases Auto Tariff Pressure

Trump Administration Eases Auto Tariff Pressure

As the U.S. auto industry scrambles to absorb the impact of sweeping tariffs, the Trump administration confirmed Tuesday that it will take steps to ease some of the financial burden — but not eliminate it….

BMW Sound System Upgrades – A Whim or a Necessity?

Nio Firefly Arrives At Auto Shanghai To Battle MINI

Nio Firefly Arrives At Auto Shanghai To Battle MINI

Competition for MINI is heating up. NIO’s new sub-brand, Firefly, made its debut at Auto Shanghai 2025, signaling yet another contender in the crowded entry-level EV space. Firefly isn’t sticking to China, where BMW exclusively…

BMW to Collaborate With DeepSeek to Enhance In-Car AI

BMW to Collaborate With DeepSeek to Enhance In-Car AI

BMW has announced that it will begin integrating artificial intelligence technology from Chinese startup DeepSeek into its vehicle models sold in China later this year. The German automaker revealed the collaboration during the Shanghai Auto…

Every New BMW Electric Car Will Feature the Heart of Joy

Every New BMW Electric Car Will Feature the Heart of Joy

BMW took center stage today at the 2025 Shanghai Auto Show, introducing their latest tech marvel: the Vision Driving Experience (VDX). While first impressions often center around design, the true highlight of the VDX is…