Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
The Real Reason BMW M Dropped the Competition Badge

The Real Reason BMW M Dropped the Competition Badge

The “Competition” badge has quietly disappeared from BMW M’s lineup. For years, it signified the sharper, more focused version of an already fast car — a way to separate the purist’s choice from the regular…

All 87 BMW M2 CS Units Sold Out in Japan — U.S. Gets the Largest Allocation

You Can Now Play Hot Wheels: Xtreme Overdrive Inside Your BMW

You Can Now Play Hot Wheels: Xtreme Overdrive Inside Your BMW

Mattel, AirConsole, and BMW have teamed up to release Hot Wheels: Xtreme Overdrive, a new game built specifically for BMW’s in-car entertainment system. It’s available now through AirConsole and gives drivers and passengers a way…