BMW Group Classic and the Grand Hotel Villa d’Este have jointly hosted the Concorso d’Eleganza Villa d’Este since 2005. The two will team up again for the prestigious annual classic car event in 2024 between…
It’s time to admit that few of us predicted the commercial success of the i4 M50. It was the best-selling product from the M division in 2022 and the first half of 2023. Despite the…
The eighth-generation BMW 5 Series Sedan landed earlier this year with an M Performance derivative that doesn’t have a combustion engine. The i5 M60 is likely to be joined in 2024 by an M560e with…
After recently showing off the M5 30 Jahre Edition from the F10 era, BMW UK is back with another super sedan to ease the wait until next year’s M5 G90 arrival. This time around, the…
With infotainments getting bigger, it’s understandable why some automakers are toying around with the idea of putting ads inside your car. Selling commercials that would be displayed on the center screen would create a new…
BMW will inaugurate the Neue Klasse platform in 2025 with the second-generation iX3. Codenamed “NA5,” the electric crossover is initially bound to go on sale in Europe, with the rest of the world to follow…
BMW rolled out a new commercial on social media platforms this week that’s a veritable tearjerker. It’s called “Father & Son. Freude Forever”, where “Freude” is German for “joy.” It illustrates the circle of life…
For decades, BMW watched from the sidelines as the Mercedes-AMG C63 Estate and Audi RS4 Avant competed for wagon supremacy without worrying about a third opponent. Last year, player 3 finally entered the game when…
While we’re patiently waiting for BMW to come out with the M5 G90, the M division is looking back at a rare version of the super sedan. Capped at 300 units for the whole world,…
Germany is the first country in the world where you can order a BMW 7 Series with Personal Pilot, a Level 3-certified autonomous driving system. We’ve recently learned from a company executive that the highly…
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