H&R is the new Technical Partner of BMW Motorsport. The specialist for suspension components will be involved as the BMW M3 GT2 takes to the track for this year’s 24-hour races. The company has supported…
The BMW Rahal Letterman Racing Team takes the green flag for the 2010 season of the American Le Mans Series at the 58th annual 12 Hours of Sebring on March 20th. The team has entered…
The new 2011 F11 BMW 5 Series Touring was unveiled yesterday and as always, our first thought is to compare the car against its competitors. The 5er Touring has always been competing for the…
Something fun for a late Sunday night. BMW unveils their latest effort in the….bicycle market.The BMW M Bike is a spectacular combination of state-of-the-art technology and exclusive design. Disc brakes and an elegant matt anthracite…
“Joy is BMW” – one of the recent marketing slogans coming from BMW and at the same time, a very controversial one. For years BMW North America has been defining their vehicles as the “Ultimate…
MINI’s marketing machine is at work again. Known for their unique, personal approach with their marketing campaigns, MINI launches a new interesting challenge for all the fans around the world. “In keeping with the brand’s…
Recent published reports have incorrectly stated that the size of the fleet of BMW ActiveEs that will be deployed during the BMW Group’s second-phase field trial in the US will be limited to 200 vehicles….
At the Geneva Motor Show, BMWBLOG had the opportunity to sit down with BMW’s Head of Interior Design, Marc Girard. Girard has worked as a designer for the BMW Group for 16 years now and…
The latest addition to the BMW hybrid family, 5 Series ActiveHybrid, kept the headlines of many automotive publications at the Geneva Motor Show. Joining the X6 and 7 Series Hybrid models, the BMW 5 Series…
Geneva Motor Show press days are over and the first European auto show of the year opens its doors to the general public. For the past three days, yours truly and BMWBLOG provided extensive coverage…
