Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
2012 BMW 3 Series Ordering Guide

2012 BMW 3 Series Ordering Guide

BMW of North America issued a bulletin to all the US dealerships containing the ordering guide for the new 2012 BMW 3 Series. All the details can be seen below. The all-new BMW 3 Series…

BMW C 600 Sport and BMW C 650 GT - New BMW Scooters

BMW C 600 Sport and BMW C 650 GT – New BMW Scooters

There here have been drastic changes in the requirements for individual mobility concepts, specifically for conurbations. The challenges facing inner city traffic in future will be growing traffic volume, rising energy costs, and greater stringency…

The limited edition BMW Key2Joy

BMW is launching their first Social Commerce Pilot through the UK Facebook page of the brand. The company is offering a limited edition BMW Key2Joy. The unique offer runs for limited time only through BMW Facebook,…

BMWBLOG 1M: Living with the “baby-M”

BMW 3 Series Carbon Sport Edition for Netherlands

BMW 3 Series Carbon Sport Edition for Netherlands

BMW has announced plans to offer a 3 Series Carbon Sport limited edition in the Netherlands. The limited edition 3 Series is built on the outgoing E90 platform and joins the offerings of exclusive editions…

MINI Roadster Advertising Campaign

MINI Roadster Advertising Campaign

The successful market launch of the MINI CoupĂ© is being followed by that of its accomplice, the new MINI Roadster. The new MINI Roadster is the first open-top two-seater in the MINI family to be…

Video: 24Hours Movie Trailer

Video: 24Hours Movie Trailer

This is the official trailer for the cinematic documentary “24hours – ONE TEAM. ONE TARGET.” It was produced by StereoScreen who followed the BMW Motorsport team for more than four months on their way to…

Frozen Silver 2012 BMW M3 Competition Edition

Frozen Silver 2012 BMW M3 Competition Edition

BMW of North America today announced the 2012 M3 Competition Edition featuring Frozen Silver exterior paint and other enhancements. To honor the 40 years since the founding of BMW M in 1972, production for the…

Test Drive: AC Schnitzer ACS5 Sport 3.0d

The fellows at GT Spirit share us with their test drive review of the AC Schnitzer ACS5 Sport 3.0d. Unfortunately for those of us that live in the US, the sporty and elegant-looking 5 Series…