Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
Introducing BMW M Performance Automobile

Introducing BMW M Performance Automobile

In spring 2012, BMW M GmbH will unveil a new product range for drivers seeking a particularly sporty driving experience, yet who also value the familiar comfort and practicality of BMW models. The BMW M…

Photo Comparison: F30 BMW 3 Series vs. Cadillac ATS

Photo Comparison: F30 BMW 3 Series vs. Cadillac ATS

The 2012 Detroit Auto Show hosted the world premiere of the Cadillac ATS. The first compact Cadillac joins the midsize segment to take on BMW’s top-seller, the 3 Series and the Mercedes-Benz C-Class. Cadillac ATS…

2012 BMW 335Li – Long Wheelbase

Chinese website Autohome uploads the first photos of the 2012 BMW 335Li. The 3 Series with a long wheelbase is available for the Chinese market and will go on sale this summer. The first long…

Roar Before the 24 – Winding Down in Florida

Video: Bimmerworld driver Seth Thomas Daytona Outlap

Video: Bimmerworld driver Seth Thomas Daytona Outlap

Seth Thomas takes us for ride around Daytona International Speedway at the 2012 Roar Before the 24 in the #82 BimmerWorld 328i. Video is from paddock to pit and directly out to the historic track….

740 units of BMW 1M sold in United States

740 units of BMW 1M sold in United States

In an interview today with BMW M brand Manager, Matt Russell, we learned that the sport division produced 740 units for the U.S. customers. Essentially there were 739 “baby-Ms” sold to customers and one Valencia…

2012 Detroit Auto Show: BMW ActiveHybrid 3

2012 Detroit Auto Show: BMW ActiveHybrid 3

The BMW ActiveHybrid 3 made its North American debut at the 2012 Detroit Auto Show. In early 2013, BMW will bring to market the first hybrid version of the popular 3 Series model. Even though…

2012 Detroit Auto Show: BMW i8

2012 Detroit Auto Show: BMW i8

The BMW i8 continues its world tour and today landed in Detroit where the hybrid sportscar was the centerpiece at the BMW display. According to the company, the i8 will set a benchmark in the…