Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW M5 and M6 by Hartge with 642 HP

BMW M5 and M6 by Hartge with 642 HP

German tuner Hartge introduces a power package for the new F10 BMW M5 and M6 Coupe. The German aftermarket specialists take the standard S63Tu 4.4 liter twin-turbo V8 engine and increase its power output 550…

Video: Two Rare ALPINAs: E24 B10 and B7S

BMW and Toyota to share hydrogen fuel cell technology

Toyota and BMW are readying to enter into an agreement to share hydrogen fuel cell technology. In July 2012, Toyota and BMW announced a new partnership to expand their existing cooperation on EV battery R&D….

BMW’s Redesigned Bobsled for Team USA

BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), today announced that the U.S. Men’s Bobsled Team will race the BMW two-man bobsled for the first time at the…

PSI Project Fire: Version Two

PSI Project Fire: Version Two

In the heart of every M3 enthusiast is the desire to own a “special” M3, one that illustrates their love for everything BMW but also with their own unique flair and individualization. On Project Fire:…

G-Power details BMW M3 RS aero package

G-Power details BMW M3 RS aero package

Sometimes less is even more. For example in regards of a car’s weight. Because less weight improves the performance of the BMW M3 and so provides more driving pleasure. With the G-POWER aerodynamic program “RS”,…

MINI Paceman “Design with Bite” campaign

The cross-media “Design with Bite” launch campaign for the new MINI Paceman is now underway with three online videos that provide an initial foretaste of the print, TV and web elements to follow. MINI embodies…