Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

Vorsteiner for 2013 BMW M5 Sedan

California-based tuner Vorsteiner releases new details and images on the anticipated program for the 2013+ BMW F10 M5 sedan. The tuning package will include a host of lightweight carbon fiber pre-preg autoclave aerodynamic components, wheels…

BMW Team RLL finishes fourth and seventh as BMW Z4 GTE makes first appearance at 12 Hours of Sebring

Awesome video of a tuned-up BMW 1M

Awesome video of a tuned-up BMW 1M

One of the most tuned up and modded BMW 1M belongs to a California resident Kirk V. who turned its “baby-M” into the ultimate M model. With the help of several sponsors, including Eibach, RevoZsport,…

Rumor: BMW to hire former Audi sales boss Schwarzenbauer

Bloomberg reports on BMW’s alleged plans to hire Peter Schwarzenbauer, the former Audi AG sales chief. In an effort to maintains its lead in the premium segment, BMW is offering Schwarzenbauer a top-level management job…

BMW Manufacturing Expands Use of Hydrogen Fuel Cells

BMW Manufacturing Expands Use of Hydrogen Fuel Cells

BMW Manufacturing announced today the successful expansion of the company’s hydrogen fuel-cell material handling equipment across its 4.0 million square foot production facility. In 2010, BMW completed the installation of a hydrogen storage and distribution…