Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW M2 CS in Sapphire Black goes to the race track

BMW M2 CS in Sapphire Black goes to the race track

While deliveries of the BMW M2 CS in the U.S. are still a few months away, the Europeans are currently taking possession of the highly anticipated sports coupe. For example, the folks in Belgium are…

BMW USA Q2 Sales decreased by 39.3 percent compared to last year

MINI John Cooper Works GP takes on the "Green Hell"

MINI John Cooper Works GP takes on the “Green Hell”

The NĂĽrburgring Nordschleife is regarded as a particularly challenging track. Its spectacular bends, ascents and descents embedded in the wooded landscape once prompted the triple Formula 1 champion Jackie Stewart to coin the track’s nickname…

BMW USA launches the 2020 “Driven By Pride” Campaign

BMW USA launches the 2020 “Driven By Pride” Campaign

BMW USA launches a new campaign in celebration of Pride Month and the LGBTQIA+ community, entitled “Driven By Pride.” The campaign featured various activations, including BMW’s participation in a special broadcast event by NYC Pride,…