Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
When things are meant to be - "Sleepwalking" BMW ad

When things are meant to be – “Sleepwalking” BMW ad

“Sleepwalking ” is a women empowering commercial that opens a discussion or continues the conversation on equality. The tone of this commercial is cute and amusing. The company behind it –  Paranoiia Productions – realized…

2018 BMW i3 Facelift spotted in Germany

2018 BMW i3 Facelift spotted in Germany

Since the end of 2013, the small car with a carbon passenger cell has sold not only to thousands of buyers over the past few years, but thanks to its integration into the DriveNow fleet,…

BMW M2 CS comes back to focus

BMW Takes Second Straight GTLM Win with 1-2 at CTMP

BMW Takes Second Straight GTLM Win with 1-2 at CTMP

BMW Team RLL has scored its second GT Le Mans class win in the IMSA WeatherTech SportsCar Championship races, with a 1-2 finish at Canadian Tire Motorsport Park.   Teammates John Edwards and Martin Tomczyk…

2018 BMW X3 M40i - First Ride

2018 BMW X3 M40i – First Ride

While in Spartanburg for the launch of the new BMW X3, the German automaker has granted us a few hot laps aboard the X3 M40i, the top X3 model until the fully-developed X3 M arrives…

Why BMW chose South Carolina as their second home

Why BMW chose South Carolina as their second home

Since BMW first opened the doors to its Spartanburg, South Carolina plant, back in 1999, it has become a linchpin for the State’s economy. BMW is now celebrating its 25th anniversary of the Spartanburg plant…