Article Summary
- The entry-level 2027 BMW 740 starts at $101,350, making it the most expensive base 7 Series yet.
- M Sport Professional, two-tone paint, full Merino leather, and the Premiere Package add tens of thousands of dollars.
- A fully optioned 740 xDrive reaches $151,480 before any bespoke BMW Individual customizations.
The 7 Series has always been one of the most exclusive offerings in the BMW lineup. The base car’s starting price — just barely — crests six figures, when including destination and handling fees. Indeed, the “cheapest” 2027 BMW 7 Series you can buy today would be a bare-bones, rear-wheel drive 740 at $101,350. Add xDrive all-wheel drive and go heavy on the options, though, and you can add nearly 50% to that price tag. It’s the most expensive base 7 Series ever, and we’ll walk you through what options it takes to get there.
How Did the 7 Series Get So Expensive?
The 740 and its ilk — base engine and equipment models of the 7 Series — has always been the “bargain” of the 7er lineup. You get everything that makes a 7 Series a 7 Series: a more than adequate powertrain, lots of luxury details, excellent fit and finish, and badge prestige (if that sort of thing matters to you). However, the most modern 7 Series introduced some new things that make it easy to option up. One is an addition exclusive to the facelifted 7: the Premiere Package. The $12,200 package essentially replaces the old, $7,300 “Individual Composition” Package from the pre-LCI car. But it also adds a good selection of equipment. Along with reduced pricing for two-tone paint, you get automatic doors, crystal headlights, Bowers & Wilkins surround sound, massaging seats, and a lot more. Granted, the most expensive two-tone paint is still $7,000. Together, these options amount to almost half the options cost. Throw in new features — some brand firsts for BMW like a passenger screen — and you quickly see where the money goes.
Building the Most Expensive 740 Yet
So, what does it really take to get a $150,000 740? Well, start with an xDrive model, which is $3,000 more expensive than the standard rear-wheel drive car. We opt for M Sport Professional ($4,550) design, which brings the usual collection of aggressive wheels, blacked-out trim, and aerodynamic body kit goodness. Check the box for Two-Tone Frozen Tanzanite Blue Metallic/Tanzanite Blue paint and we’re already up to $122,650. Extended Merino Leather is a bargain at $1,850. Instead, we’ll opt for Black (or Smoke White) Full Merino Leather at $8,300. That selection is locked behind the Premiere Package, which we’ll also add. Silver Ash Root Open Pore Wood Trim with Color Gradient is an optional dash trim material that costs $1,080, so we’ll of course throw that on, too.
Despite the Premiere Package’s tremendous price tag, there are still standalone options to add to our now $145,000 740. The Driving Assistance Professional Package is $2,500, priced the same as it is elsewhere in the BMW lineup. Matching the Alcantara headliner to our upholstery color is another $1,050. Frankly, that’s probably a nice touch that we’d recommend on any build. Integral Active Steering costs $1,150 and laminated glass is another $1,300.
All in, we find that the most expensive 740 ever — at least orderable through regular means, before adding Individual customizations — comes to $151,480 after destination and handling. Believe it or not, last year’s 740 — the last pre-LCI model — still scraped $140,000 or so. You can build your own LCI 7 Series on BMW’s online configurator.
