Today is International Mud Day. It’s not necessarily a must-know celebration, but it looks like BMW took its time to put together a short clip to mark the day. The folks in Munich also decided to go about it in a rather funny way, diverging from the usual, overly-serious tone they take when it comes to such holidays. They decided to go down the National Geographic route.
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It wouldn’t be the first time the BMW Group and National Geographic worked together, only this time it’s nothing official. The tone of the video’s narration follows certain rules with a soothing voice in the background, explaining exactly what you are watching.
This time, a group of BMW X5 models are shown doing some mild off-roading, if we can even call it that. They are basically driving down a muddy path and doing it bravely. The narrator implies these are just younglings, freshly made BMW X5 that will soon move on and find their meaning. By that I guess we’re referring to the cities where these cars will most likely be used, not in mud of any sort.
It’s a funny take on the BMW X5 and the International Mud Day as well. Making fun of yourself and knowing how to do it is a must during these troubling times.
Of course, the X5 won’t see a lot of mud in its lifetime, but it’s nice to know it has this capability. This short (extremely short) clip definitely brought a smile on my face today and I hope it brightens yours too, especially if you’re celebrating International Mud Day.