BMW USA electrified vehicle sales down 22.6 percent in June 2019

News | July 4th, 2019 by 11
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BMW Group sales of electric and plug-in hybrid electric vehicles decreased 22.6 percent in June 2019 versus the same period last year. Model changeover has limited the current BMW Group electrified lineup to five models including the BMW i3, BMW i8 and i8 Roadster, BMW 530e, and MINI Countryman plug-in hybrid electric vehicle.

A series of plug-in hybrid variants will join the fleet late this year and next, starting with the X5 xDrive45e, the 330e and the 745e. The BMW X3 plug-in hybrid and fully-electric iX3 will also debut in 2020.

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Overall, sales of BMW brand vehicles increased 7.5% in June 2019 for a total of 31,627 over the 29,407 vehicles sold in June 2018. MINI USA reported 3,235 vehicles sold, a decrease of 22% from the 4,146 in the same month a year ago.

At the recent #NextGen event in Munich, BMW said they are just at the beginning of an electric vehicle offensive. Harald Krüger, BMW’s chairman of the board of management, initially said the company would launch 25 new electrified models by 2025, 12 of which will be full EVs. That’s still on track, but now these cars will all launch by 2023.

“It’s not a stress for me,” Klaus Fröhlich, BMW CTO said. “We have not moved product forward. We have just decided on additional products.”

MINI will also get in on the electrification game. The small car manufacturer plans to launch the 2020 Cooper SE later this year; look for it to debut in July.

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