The new partnership between FC Bayern Munich and BMW was one of the big topics of conversation in the Bundesliga this weekend. After a convincing 6-0 against VfL Wolfsburg, which brought Bayern to the very top of the league, FC Bayern President Uli Hoeneß talked about the sponsorship deal of the two Munich iconic brands.
Hoeneß confirmed the most important fact, but denied other allegations: Yes, there is an agreement, the BMW Group will be the new automotive partner and therefore an important sponsor of FC Bayern Munich. But the rumored sums of up to 800 million euros “are wrong in the back and the front.”
A short statement from a BMW spokesman quoted in the Handelsblatt sounds quite similar:
“FC Bayern and the BMW Group are both global players with strong roots in Bavaria. We are in talks regarding a strategic partnership with FC Bayern Munich. It is still too early to talk about details. Only this much: the magnitudes and sums circulated in the media do not correspond to reality. ”
When exactly BMW will officially replace Audi as the automotive sponsors remains to be seen, but the current sponsorship contract with Audi runs until 2025. For the basketball department of Bayern Munich, the timeline looks different – here there is already a fixed date with of July 1, 2019.