BMW’s car-sharing service Drive Now is expanding into five new boroughs in London – Westminster, Barnet, Tower Hamlets, Southwark and Brent. The expansion will bring an additional 410 BMW and MINI vehicles. Currently, the DriveNow program is available in nine boroughs.
James Taylor, managing Director for DriveNow UK, said: “We are delighted to announce the expansion of DriveNow into five new London boroughs today – which will more than double our fleet and operating area for our customers. More Londoners will now have access to a shared car when they need it and help remove more private cars from our congested roads.”
The idea behind the DriveNow program in London is not only to provide for-rent means of transportation, but also to reduce the number of privately-owned vehicles on the road and be part of the solution to London’s air pollution problem.
DriveNow´s CEO Sebastian Hofelich added: “It was always the vision of DriveNow to expand to more parts of London and underlines the great potential that we have seen in this city from the start. I´m very pleased about it.”
Taylor continued: “We’ve worked very closely with each of the boroughs throughout this process to make this a reality.
“We hope that car sharing, alongside other sustainable transport options such as walking, cycling and public transport, will continue to be embraced by Londoners to help reduce congestion and pollution and build a more liveable city.”
After the expansion, the DriveNow fleet will include a total of 720 vehicles, from the BMW and MINI brand, including the i3 electric car. 80 additional i3s will join the fleet in January 2019. The goal is to have an 80 percent all-electric fleet by 2025.