BMW ranks third in the annual Interbrand World’s Most Valuable Cars. At the top of the list in 2018, we have Toyota, with an estimated brand value of $53-billion, a 6% increase compared to 2017. Mercedes-Benz ($48-billion, +2%) grabbed second place followed by BMW, ($41-billion, -1%) and Honda ($23-billion,+2%) in third and fourth place respectively. A new entry on its list is Subaru ($4.2-billion).
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“In the midst of unprecedented disruption, automotive brands find themselves evolving from being one-off transaction-focused to enduring-relationship-oriented,” said Doug Karnes, senior director of automotive at Interbrands. “Today’s brands that invest wisely in technology to enhance the customer experience will not only survive, but thrive.”
“The future of automotive will be about creating brand value through the formation of brand ecosystems that can deliver great customer experiences at every opportunity. We are moving from transactions to relationships.
“Those automotive brands that understand this and can deliver delight to their customers today will thrive in the future and command the greatest brand value tomorrow. The race is on.”
The overall Best Global Brands rankings are dominated by Silicon Valley giants – Apple, Google and Amazon. BMW ranks 13th in the same list.
This is just sad.
Why?
We used to be second, first when it comes to German carmakers.
I wanna go back there, Merc should chase us, not the other way around.
Think about it, a lot of BMW models have come to the end of their life span. The F30 w 3 series has been selling only 2 engine choices for both diesel and petroleum for the last 2 years in several European countries. Remember the New X5, 3 series,4series, 2 series and 1 series (which accumulate most of the income) still have to be put on the market, when this happens next year, bmw will be top again. Don’t worry
It makes sense if you put it that way.
It’s already evident that BMW is shifting to the ways of the American market by putting more and more models on the market to appeal to a broader mass although the have not gone as far as offering 4-5 different power trains like GM,Ford and others but offer tuned power trains and putting the M-badge on every model to help sales even it down grades the true M-Cars. Here’s a thought 10-15 yrs ago BMW were a Elite and Exclusive now you see them everywhere
Not so exclusive now after 20 yrs a BMW owner I’ll be buying a Porsche next.
damn benz! we’ll get you next year! bmw won’t go down without a fight!!!!
Its cause merc has trucks busses vans and taxis milktrucks. bmw doesn’t make crap like that lol
Motorcycles. And their supercar isn’t British (unless you pay millions for an F1).
So, Mercedes grew by 2 percent while BMW dropped by 1 percent.
They are not that far apart, though.
Should be interesting and fun to watch this particular battle in the next couple of years.
What about The Rolls-Royce?!
MINI are also on the list @ $5+ bln. Brand perception is just that. That the Chinese have spent billions to become major shareholders of Daimler for BEV tech, while BMW spend less to actually secure their own China BEV production, makes me doubtful about true valuation. While Mercedes ownership dilutes, BMW’s has concentrated. The comments are interesting, as they acknowledge disruption also being an opportunity to thrive, BMW are spending billions on new battery contracts & production facilities. Forbes’ market valuation reflects a similar disparity between the 2 brands, which surprised me as Daimler are a much larger corporation & unlike them BMW have no commercial production, only consumer. Since BMW are expanding production volume the next few years should be interesting to see if this status quo remains. Where are Tesla? On green pages they are out-selling “legacy manufacturers” & forcing them into bankruptcy within the year. Yet here they are non-existent?
Kia ahead of Ferrari….
… have fun with the comparisons people.
They already compare Korean to BMW based on grille. Apparently new 3er is Peugeot & Lexus, 8er is Mustang.
It’s nice they post these % but how are they calculated ? Is it based on how meany different models and there variations or total sales, is it the number of locations ( meaning Ferrari selling point is 225k with 100 dealerships and Kia selling point of 20k with 1000 dealerships ) so at this point these numbers mean nothing.