It has become a sort of habit of Rolls-Royce to show off its cars in the places where the truly rich like to go to for a getaway. During winter time the Alps are known for hosting the latest Rolls-Royce models in the front of the most expensive hotels while summer also brings out the best in Goodwood on the shores of the Atlantic or the Mediterranean. Last year the Brits set up a showcase in Portugal while this year they are moving to Cannes in the South of France and Marbella, in Andalusia.
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The company will work in collaboration with a small group of trusted and noteworthy partners to present its full portfolio of motor cars, including the Cullinan SUV, on the picturesque French Riviera and Elysian Andalusian Coastline. Julian Jenkins, Regional Director, says “Rolls-Royce Motor Cars prides itself on truly understanding its customers’ lifestyles. As such, the marque is uniquely positioned to tailor its presence in these Hot Spots to ensure that they are effortless for both existing and prospective patrons of the brand.”
From the 30th July to the 12th August, Rolls-Royce Motor Cars provided and is still providing a presence in the idyllic Côte d’Azur enclave of Cannes. The company is showcasing the Cullinan for the first time in France, displayed outside the prestigious Intercontinental Carlton Hotel overlooking the storied Boulevard de la Croisette. It is accompanied by the brand’s full product portfolio including a highly Bespoke Dawn Adamas and the marque’s flagship, New Phantom, which is also celebrating its French debut.
Rolls-Royce Motor Cars will follow this experience by traveling to the Andalusian Coastline from the 15th August – 2nd September. In Marbella, guests of the marque can experience seven Bespoke motor cars from the exclusive La Reserva Golf Course in Sotogrande. Framed by the remarkable Sierra Blanca Mountains, driving and chauffeur experiences are available in all motor cars with the exception of Cullinan, which is available for static viewings.